I pitched a visual concept for Amazon's video promo package while freelancing at Troika that explores the meeting of design and cinema. The approach recognizes that in streaming entertainment, the content should always be the hero, with design playing a crucial supporting role that enhances rather than overshadows.

The system uses clean geometric framing and cinematic typography to create a sophisticated visual framework. This modular approach allows the design to adapt flexibly across Amazon's diverse content library, from original series to blockbuster films, while maintaining visual consistency and brand recognition.

By focusing on restraint and strategic visual hierarchy, the concept elevates Amazon's position in the competitive streaming landscape. The design supports the storytelling without distraction, creating a premium viewing experience that reinforces Amazon's commitment to quality entertainment.